Company Philosophy

Seeking for "Richness of the Mind”  ～Our basic philosophy is "Harmony between Nature and Humans"～

The Northern foothills of Mt. Fuji and the Fujigoko area are located on the world-famous Mt. Fuji, a symbol of Japan, and are blessed with a natural environment that attracts many visitors from Japan and abroad every year as one of Japan's leading international tourist destinations.

When the company was founded in 1959, we discovered a vein of water that was the source of everything, and named the area as Fujizakura Kogen (Heights).

Since then, we have been striving to create an attractive company in a wide range of fields with our three core divisions such as leisure, real estate, and lifestyle distribution. We are proud to say that these efforts have played a part in the regional development based on today’s tourism industry.

Since the establishment, we have always had "Harmony between Nature and Humans" as one of our corporate philosophies, and have always dreamed of conveying the charm of Mt. Fuji to as many tourists as possible. At the same time, we have been developing our facilities not just as a company, but as locals with deep roots in the region. In other words, a hot spring facility for healing, Fujizakura heights villa area and a local beer restaurant for relaxation, and ski resort as winter revitalization project. In today's social diversity, where time passes too fast, we hope that the Northern foothills of Mt. Fuji area will become a place of comfort for people, and we will continue to make our best efforts.

We are grateful for the great blessings of nature that we receive from Mt. Fuji, and we must constantly have a great awareness of the issue that it is our responsibility as human beings to coexist the irreplaceable nature. And no matter how the environment surrounding our company may change in the future, we will never forget our corporate principles and dreams, and will continue to strive for a better tomorrow by the true "Richness of the Mind" that everyone is seeking in the midst of material civilization.